Because Women Live Differently ™
GOLD ADDY WINNER & MOSAIC AWARD WINNER
Invisawear
The difference between “women” and “men” may only be two letters, but the implication there is so much larger. While two letters is a miniscule difference, the divide between the lifestyles is massive. Small, everyday things that men may not think twice about are things that can instill fear in a woman. We wanted to not only remove this fear, but counter it and provide a sense of independence and safety. Two letters shouldn’t be something to be scared of.
Chalk Board Activation
We didn’t want this campaign to end with what we put out - rather, we wanted to hear real experiences from real women themselves. By putting up prompted chalk boards in busy areas, we provided women with a canvas to speak out about how being a woman affects the little things in their everyday lives and serves as a medium for the rest of the world to see it.
Maggie Forth & Edie Tomka